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Computer Telephony Integration (CTI)

Computer Telephony Integration (CTI)
Computer Telephony Integration (CTI) is the technology that brings the best of telephony and computers together -- providing powerful productivity enhancements.

The combination of the two systems requires a programming link between the phone system and computers that allows data and instructions to be exchanged between the two systems.

Panasonic KX-TDA phone systems support CTI with the two industry standards: Telephony Application Programming Interface (TAPI), and Computer Supported Telecommunications Applications (CSTA).

Leveraging these standard CTI interfaces, CTI applications help users get the most out of their phone system. Users can initiate calls via their PC, view Incoming call notification (Screen-pop), integrate with Customer Relationship Management (CRM) databases, and much more.

"First party" CTI configurations involve direct connection between a telephone (e.g. Panasonic KX-T7636/T7633) and PC (using optional KX-T7601 USB interface). Basic CTI applications such as Microsoft Dialer, Outlook and others readily available can be used. Panasonic KXTDA0350 PC Phone and KX-TDA0300 PC Console are examples of advanced 1st Party CTI applications supporting "Screen Pop", CRM, and Call Recording features.

Depending on the type of CTI software that is installed, multiple telephony applications can be implemented to provide specific business communication capabilities in various environments including offices, contact centers and hotels.

CTI enables the telephone system and PC to act as one co-ordinated business tool. Those who use the PC and the hone together can be more efficient and present a more professional image to callers.